Digital marketing, content, and social media strategy built for St. Louis businesses.

The biggest content mistake dealerships make isn’t posting too little — it’s starting from scratch every time they need something new. The most efficient content machines don’t create more content. They repurpose one piece of content into 10, 15, or 20 different formats across different platforms. The Core Asset: The Vehicle Walkaround A single 10 to 15 minute vehicle walkaround is your content hub. Every other piece of content you create from it is a spoke off that hub. Film

Video is the dominant content format across every major platform — and dealerships are sitting on an endless supply of visual, compelling video content every single day. The lot, the service bay, the delivery floor, the team: all of it is content waiting to be captured. The question isn’t whether to do video. The question is what kind of video to make, where to post it, and how long it should be. Short-Form Video: Under 60 Seconds Short-form video is the highest-reach content