After working with dozens of dealerships across the country, the same questions come up over and over. This is the FAQ I wish every general manager and dealer principal had access to before making their first digital marketing decision. How much should a dealership spend on digital marketing? There’s no universal number, but a useful benchmark for most dealerships is 10 to 15% of gross profit allocated to marketing, with 40 to 60% of that going toward digital channels. Start
