Online reviews are the modern dealership’s word-of-mouth. Before a buyer ever steps on your lot, they’ve already read your Google reviews, your Yelp page, your DealerRater profile, and your Facebook recommendations. Your reputation is being formed without you in the room. Why Review Volume Beats Review Rating A dealership with 1,000 reviews at a 4.5 average will consistently outperform a competitor with 50 reviews at a 4.9 average in both search rankings and buyer trust. Volu