Why Your Blog Must Live on Your Dealer Website (Not Medium or LinkedIn)
- OTB Social Media STL
- Mar 24
- 1 min read
Every time a dealership publishes a blog post on Medium, LinkedIn Articles, or any platform other than their own website, they’re donating SEO value to a third party. The content, the backlinks, the search traffic — all of it goes to Medium’s domain authority, not yours.
The SEO Case for Keeping Your Blog on Your Website
When someone searches “[City] Ford dealer” or “best time to buy a truck” and clicks your blog post, that traffic lands on your website. It sees your inventory. It clicks to your contact page. It converts into a lead. When that same blog post lives on Medium, the traffic goes to Medium’s website. Medium gets the ad revenue. You get nothing.
What Blogging on Your Own Domain Does for You
Builds domain authority: Every blog post is a new indexed page that strengthens your site’s overall SEO
Drives organic traffic: Blog posts targeting buyer-intent keywords bring in search traffic without paid ads
Keeps visitors on your site: Internal links connect blog content to inventory, service pages, and contact forms
Compounds over time: A blog post published today keeps generating traffic for months or years
What to Write About on Your Dealership Blog
Vehicle comparisons targeting local buyer searches
Financing and buying process guides
New model reviews and arrival announcements
Local community and event content (builds local SEO signals)
Your website is the only piece of digital real estate you fully own. Every blog post you publish on your domain is an investment that builds equity in your own business, not someone else’s platform.
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